Collars Not Cruelty campaign!

Across the world every year, more than 55,000 people die from rabies. In response to this, nearly 20 million dogs are needlessly and cruelly killed in misguided attempts to control the disease. Dogs are captured and poisoned, taking sometimes hours to die, and their bodies are then thrown onto city landfills. This suffering is entirely unnecessary, as killing dogs in response to rabies has never been proven to eliminate the disease.

What is being done?


The World Society for the Protection of Animals [WSPA] is calling for governments to adopt the scientifically proven, humane, and sustainable option – mass dog vaccination.

“I think it’s absolutely horrific that 20 million dogs are killed every year, often because of the fear of rabies, when there is an alternative solution. By educating people and getting vaccinations out there, we’re not only helping dogs, but entire communities.” – Leona Lewis, celebrity WSPA campaign supporter.

What is the “Collars Not Cruelty” campaign?


Warning: The video linked below may be distressing to some viewers.

WSPA “Collars Not Cruelty” Youtube video

Death from rabies, both in humans and in dogs, is entirely preventable. WSPA’s campaign gives us the humane way to protect the community from rabies. Red collars are given to every vaccinated dog and they become a symbol for the community – showing that the dogs are protected against rabies.

This campaign has been successfully running in countries such as Bali and Sri Lanka.

“With successful rabies control projects in countries across Asia and Latin America, WSPA has proven that a world without rabies is not a world without dogs.” – Ray Mitchell, International Campaigns Director, WSPA

The Bali Success Story


Bali demonstrates the most recent success of the mass vaccination solution proposed by WSPA. This first island-wide mass vaccination program began on World Rabies Day in 2010.

In the first phase of the campaign, approximately 210,000 dogs (70% of the total estimated population) were vaccinated. Data analysed at the end of this first phase showed a decrease of over 45% in cases of canine rabies, and a reduction of 48% in rabies related human deaths, in comparison to the same period in the previous year.

“With our work in Bali, we offered proof that a humane alternative for rabies control was both practical and effective. Other governments are beginning to recognise this success and we are now working in several countries to design similar models for rabies control.” – Ray Mitchell, International Campaigns Director, WSPA

Where is the “Collars Not Cruelty” campaign focused now?

The “Collars Not Cruelty” project is now focusing on the countries Bangladesh, Indonesia, and the Philippines.

In Bangladesh, over 70 dogs are cruelly killed every day over the fear of rabies. With the support of the WSPA, the Government of Bangladesh is currently rolling out a program of mass dog vaccination.


What can we do?

You can do your part to help promote mass vaccination, a more effective and humane solution, and create a world where no animal has to suffer.

Buy a dog collar through the “Collars Not Cruelty” campaign website, and all proceeds will go towards all of WSPA’s work to prevent animal cruelty around the world, including stopping the inhumane culling of dogs.


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